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Creative Feast Shows up in Tianjin Binhai New Area with New Selling Points Coming One after Another
2016-12-16 09:35:00 editor:王宁
  

  Viewing the exhibition; enjoying music; seeing performances, seeking online stars; seeing coser; participating in forum summit; experiencing Cameron 3D film...Letting the audience get close contact with culture and the arts and feel the life experience of “passing through” reality and illusory.

  On October 14, the 6th International Fair of Tianjin Binhai Cultural and Creative Industry was unveiled in Bolong Lake creativity street in future technology city. With the theme of “China (Tianjin) Pilot Free Trade Zone helps with coordinated development and cross-sector promotion of industrial integration”, the fair sets up six major exhibition areas and ten major sectors in its major venue. It is expected that more than 300 enterprises and 50,000 persons will participate in the fair.

  Culture, creativity and fashion are integrated

  A little ingenuity and creativity can make a product and space smart and fashionable. The creative design theme exhibition area has gathered over 100 pieces of works from domestic and foreign outstanding talents. These works are mainly creative and technology-based cultural quality ones in the fields of visual design, product design, animation design, sculpture design and others.

  According to the introduction of the sponsor of the fair, “these design works are quality ones selected from 6,175 pieces of collected works in the third session of ‘Binhai Cup’ public entrepreneurship in Binhai New Area and the public innovation international design contest.”

  The exhibition area has set up the innovative product experience, design enterprise brands, 3D/digital printing life and other sectors to integrate the modern design and traditional crafts, showing the full sense of time and design and presenting the clustering effect of intelligent manufacturing collision.

  This fair not only highlights culture and creativity, but also enhances entertainment performance and interactive participation. It has set up the exhibition area with digital content theme to gather People.cn, Sohu Video, 58 Ganji and a number of other important brand enterprises with digital content. It strives to create a digital entertainment carnival integrating leisure and entertainment, electronic games, animation and games, three-dimensional video and others.

  Help with coordinated development

  The introduction of China (Tianjin) Pilot Free Trade Zone theme exhibition area of special culture from Beijing, Tianjin and Hebei will become the biggest highlight of the fair. According to the sponsor of the fair, “under the background of the strategy of coordinated development of Beijing, Tianjin and Hebei, Beijing Municipal Bureau of Culture, Tianjin Municipal Administration of Culture, Radio, Film and Television and Department of Culture of Hebei Province has jointly signed the Strategic framework agreement of the coordinated development of Beijing, Tianjin and Hebei in the field of culture to further integrate resources and deepen the exchange and communication.”

  The exhibition relies on the advantage of coordinated development of Beijing, Tianjin and Hebei in the culture and creative industry to comprehensively show the latest development achievement in key areas of the cultural industry, the achievement of cultural system reform and local policies for investment and financing projects of the three regions. The audience can not only enjoy the creative design products at the scene, but also personally participate in the experience to appreciate the charm of intangible cultural heritage. At the same time, by planning investment and financing roadshow for small and medium cultural enterprises in Beijing, Tianjin and Hebei, the seminar on the development of Chinese animation industry and other activities, the fair builds a platform for releasing cultural information of Beijing, Tianjin and Hebei, accelerates the integrated development of the cultural industry of the three regions and forms a special cultural industry belt.

  In addition, the fair will also highlight various cultural industry policies and outstanding achievements of China (Tianjin) Pilot Free Trade Zone since its establishment; organize domestic and foreign art institutions to hold international art exhibition and trade and organize three small auctions; and have the exhibition area of bonded direct-sale of imported goods introduce the direct-sale imports goods in China (Tianjin) Pilot Free Trade Zone to enable the consumers to buy cost-effective and high-quality imported goods without going abroad.

  Achieve cross-sector integration

  The exhibition diagnoses the cultural consumption trend of being personalized, diversified, fashionable and experiential and the characteristic of multi-industry integration, extends the cultural industry chain, attracts and introduces innovative and high-quality cultural products and services, enriches “culture+” connotation and leads the transformation and upgrading of consumer-type cultural industry.

  On this fair, the proportion of traditional consumer cultural products has been further reduces, while animation, cultural and creative products have become the major part of the fair and the “new selling points” competed by the people.

  The integration of culture and technology is also overwhelming. Traditional manufacturing, entertainment and other industries have been integrated with Internet +, cultural maker, experience-based cultural consumption and others, which will be fully demonstrated in this fair. Household entertainment equipment in the living room, digital prints, social contact APP and a number of other new achievements and new concepts will be released intensively; many cultural derivatives will highlight the practical and personalized features; and the emerging cultural industries represented by e-sports, animation games and VR will also make splendid debut on the fair.

  In addition, during the period of the fair, Bolong Lake · 2016 Tianjin Strawberry Music Festival will also be held. According to the introduction of the sponsor, the audience will not only enjoy the wonderful performance by well-known musicians, but can also carry out exchange about cultural and creative activities. It will build a communication platform for the young artists and creative companies in Tianjin.

 
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